OUR STORY
Cloudberry is the bag brand that wants to challenge the fashion industry and offer premium bags that are produced more sustainably and honestly, with transparency throughout the entire value chain.
It is our mission that all our products are to be produced with as little negative impact as possible on the environment. We carry this mindset with us in everything we do from material selection, production, to packaging and transportation. For us, it is important to only work with suppliers that share a similar approach towards sustainability.
All our bags and accessories are made with upcycled exclusive Scandinavian excess leather. Originally sourced from one of the world’s top tanneries, the leather we use is leftover pieces from furniture production. Perfect pieces for our bags that otherwise would have been thrown away and become landfills.
The hallmark of all our bags is the yellow-orange lining, symbolizing the beautiful, tough, and enduring Cloudberry that grows in the Northern part of Sweden. Just like the Cloudberry, our lining fabric holds the same durable characteristics and is made from recycled PET bottles rescued from the ocean.
Our bags combine timeless and functional Swedish design with first-class Italian craftsmanship produced in Milan, Italy by a small team of skilled artisans with decades of experience in working with several of the world´s top luxury bag brands. We are so proud of our cooperation with this skilled team who pays the utmost attention to every detail and make sure that our designs are transformed into the premium bags that we are committed to creating.
We aim to offer products that can last for a lifetime, providing style, function, and quality without compromising the health of our planet.
Welcome to the world of Cloudberry!

Cloudberry is a Swedish bag brand that was founded in 2021 by Helena Vallbo (left), Co-founder, CEO and Creative Director, and Maria Soumah Olsson (right), Co-founder and Chief Marketing Officer.